Navigate adtech with an operator who’s already done it.
Twenty-five-plus years across DSPs, SSPs, and publishers. Available as your outsourced adtech leadership, from boardroom strategy to hands-on execution.
Experience you can count on
AdTech consulting & advisory
25+
Years Experience
50+
Clients Served
$1B+
In Media Advised
Trusted by leading companies:
Strategy up top, execution in the weeds.
Most engagements start with whichever problem is loudest this quarter, then widen as the roadmap does.
Strategic Planning
Where to play and how to win: market entry, tech-stack decisions, and a roadmap tied to the number you're actually trying to hit.
Performance Optimization
Bid signals, supply paths, and yield levers turned into measurable revenue, not another dashboard nobody acts on.
Partnership Development
Your outsourced BD function: we find, vet, and close the platform partnerships that move growth, not just add logos.
Technology Advisory
Straight answers on CTV, identity, and privacy-first measurement: what deserves a place on your roadmap, and what's just hype.
“After more than 25 years working inside media and technology organizations, I’ve learned that most growth problems aren’t about ambition, they’re about clarity. Eight Days A Week was built to focus on bringing structure, alignment, and practical execution to complex monetization challenges.”
Eight Days A Week was founded by Todd Smith after twelve years as SVP, Head of Global Business Development at Magnite and prior leadership roles at Fox Audience Network and MySpace.
Why Eight Days A Week?
Born from a love of The Beatles and a belief that great work doesn’t fit neatly into a five-day calendar, our name stands for relentless dedication. In an industry evolving at lightning speed, we act as your outsourced “8th day of the week.” Pushing further, thinking faster, and delivering value beyond the expected.
With deep roots in the advertising technology space, we’ve witnessed firsthand the evolution from traditional ad buying to the sophisticated, data-driven ecosystem of today. Our consulting & advisory services are built on real-world experience across every facet of the adtech stack.
Eight Days A Week is that rare consultancy that can not only drive high-level strategy but also go deep in the weeds to provide tactical execution. Whether you’re a DSP or SSP seeking to optimize your programmatic strategy, a publisher looking to maximize yield, or a technology company navigating market positioning, we bring the expertise and network to accelerate your success.
Our Expertise
Full-Spectrum AdTech & MarTech Knowledge
- Detailed Bid Signal Optimizations to drive incremental revenue
- Strategy & Go-To-Market, including your outsourced Business Development & Partnerships function
- 1st Party & 3rd Party Data & Identity Solutions
- Emerging Ad Formats, including CTV, Audio, & DOOH
- Publisher Monetization & Supply Path Optimization
- U.S. Expansion
- Deep operator experience on both sides of the exchange, DSP and SSP
Let’s find the revenue you’re leaving on the table.
A short conversation about where you’re stuck, and where a senior operator can move things fast.
Eight Days A Week
Intro Call
- 30 min
- Web conferencing details on confirmation
A short, no-pressure conversation about where you’re stuck and how we can help.
Frequently Asked Questions
What does Eight Days A Week do?
Eight Days A Week is a strategic consulting and advisory firm for adtech, media, and data platforms, covering strategy, monetization, and go-to-market execution from high-level planning to hands-on tactical work.
Who do you work with?
DSPs and SSPs optimizing programmatic strategy, publishers maximizing yield, and technology companies navigating market positioning, including international companies expanding into the U.S.
What's the founder's background?
Todd Smith founded Eight Days A Week after 25+ years in advertising technology, including twelve years as SVP, Head of Global Business Development at Magnite and leadership roles at Fox Audience Network and MySpace.
What kinds of engagements do you take?
Eight Days A Week takes engagements spanning strategy through execution, including acting as an outsourced business development and partnerships function. Operator-driven, focused on outcomes, not slideware.
Why is it called Eight Days A Week?
The name comes from a love of The Beatles and a belief that great work doesn't fit neatly into a five-day calendar. We act as your outsourced eighth day of the week, pushing further, thinking faster, and delivering value beyond the expected.